
While I generally approach decision making with a slant towards the use of logic and hard numbers, my experience tells me that cold logic is not always the best path to follow. To get a brighter picture of an issue or the impact of one’s actions, one must also look at life from a different perspective - one which panders more towards sentimentality and emotion. My views below are by no means the be-all-and-end-all of how to approach target setting; I have simply drawn from my experience in big corporate finance, where trading floors operations are driven by numbers and algorithms, and from general life experience and observations in the changing environment. With that said, let’s look at how real estate organisations can use some of the principles that I have learned to set environmental targets that matter.