From MarTech to FinTech into PropTech

Oana Neumayer

August 06, 2019

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As I start writing this, I cannot escape Sting's song 'I'm an Englishman in New York'. Less than 3 months in, I am starting to notice patterns in PropTech which I have experienced in my previous MarTech (marketing tech) and FinTech (finance tech) lives.

For context, I’ve moved into technology nearly 10 years ago and never looked back. As a former advertising professional, I switched careers fuelled by the promise of delivering change at scale. The ability to have a wide-reaching impact still excites me to the core. Plus, I have been fortunate enough to experience how tech benefits business across various industries – from MarTech to FinTech and now…PropTech.

Tags:   proptech , opinion

IoT Platforms in Real Estate - Boon or Bane?

Benjamin Kott

June 18, 2019

This is a continuation of a previous blog featuring a critical look on current developments in the proptech industry, sparked by a recent visit to the Future: PropTech event.

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If I was ever going to shoot a futuristic movie, it would probably be called something along the lines of “Rise of the Platforms” (there goes any hope I may have ever held out for a successful movie making career, I know). The trend in the proptech industry is definitely to try to cover an increasing number of use cases and data domains, and platforms are the traditional “delivery mode” for this.


Future Proptech ... Past?!

Benjamin Kott

May 24, 2019

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Let me just put this on record: Proptech is an exciting space. I’m saying this as someone who’s spent the past 10+ years in it, hence longer than the term proptech itself has been in existence. Previously largely used to refer to online agencies, proptech today apparently encompasses some 7,000 startups (according to CBRE’s Thomas Herr) and goes well beyond making real estate transactions more efficient.


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